JOE BUCK AND M.TONY DO IT "FIRST"

There exists a trade publicaton that focuses on the young men's street wear fashion. But what makes it so different from the stale and dry trade publication of its genre, is its design and how much more visual it is than most trades, and that make it ultra cool. Well part of that design aesthetic is how the SOA became involved!

The SOA was called upon to call some of its artists to bless the cover 1st and 2nd issue of FIRST. First is published by the Doneger Group, and is spearheaded by the Doneger Group's Tim Bess. Also M.Tony is showcasing his Peralta Project T-shirts in the 2nd issue, keep your eyes out for Joe Buck's Artist-Type Collection in the 3rd installment of First.